Amazon Sellers Optimize ACOS for New Product Launches

Amazon Sellers Optimize ACOS for New Product Launches

In the initial stages of launching a new product on Amazon, blindly bidding on expensive, broad keywords can lead to a high ACOS. A recommended strategy involves first using automatic campaigns to identify high-performing keywords. Then, leverage manual campaigns for precise targeting, while maintaining automatic campaigns to continuously discover low-cost traffic. Detailed campaign management and listing relevance are crucial for improving advertising performance. This approach helps to control costs and optimize the effectiveness of new product promotions.

01/04/2026 Logistics Industry Insights
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Alipay Expands Into Short Videos to Rival Content Platforms

Alipay Expands Into Short Videos to Rival Content Platforms

Alipay is actively expanding into the short video sector by upgrading its Life Account and launching features like "Look Around," aiming to move beyond its image as just a payment tool. Despite challenges like ingrained user perceptions and building a content ecosystem, Alipay has the potential to succeed in short video due to its massive user base and strengths in the financial sector. Live streaming e-commerce may become a new growth driver for Alipay in the future.

01/04/2026 Logistics Industry Insights
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Amazon Startup Costs and Financial Planning Guide for Sellers

Amazon Startup Costs and Financial Planning Guide for Sellers

This article, from a data analyst's perspective, provides an in-depth analysis of various costs associated with launching an Amazon business. It covers startup capital, operating expenses, the differences between sea and air freight, product testing strategies, and financial planning. The article emphasizes that Amazon operations eventually transition to an asset-heavy model and offers risk management strategies. The aim is to help readers make rational assessments and embark on a stable cross-border e-commerce journey.

12/30/2025 Logistics Industry Insights
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Temu Hits 17 Million Users in Germany on Quality Logistics Strength

Temu Hits 17 Million Users in Germany on Quality Logistics Strength

Temu has surpassed 17 million users in Germany, driven by its investments in product quality, data security, and user experience. A Stiftung Warentest evaluation highlighted Temu's strong performance. To capitalize on the European e-commerce market, Temu plans to increase investment, including establishing local operation centers, launching a green logistics line, and forming a China-Europe quality certification alliance. This strategic move aims to solidify Temu's position and enhance its offerings within the competitive European landscape.

12/30/2025 Logistics Industry Insights
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Global Air Cargo Industry Pushes for Standardized ULD Safety

Global Air Cargo Industry Pushes for Standardized ULD Safety

IATA is dedicated to improving ULD (Unit Load Device) safety management in air cargo. It achieves this through publishing guidelines, launching initiatives, and developing regulations. These efforts aim to ensure flight safety and reduce costs associated with ULD operations. IATA's commitment to ULD safety contributes to a more secure and efficient air cargo industry, benefiting airlines, shippers, and ultimately, the traveling public. The focus is on standardization and best practices to minimize risks related to ULD handling and transportation.

12/30/2025 Logistics Encyclopedia
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Middle East Luxury Outdoor Furniture Demand Rises With Real Estate Boom

Middle East Luxury Outdoor Furniture Demand Rises With Real Estate Boom

The booming real estate market in the Middle East is driving increased demand for high-quality outdoor furniture. Home furnishing brands like Danube Home are responding by launching durable and stylish outdoor furniture collections to meet consumers' desire for a high-quality lifestyle. Saudi Arabia, as a major consumer market, offers significant growth potential for furniture companies. The demand is fueled by a desire for outdoor living spaces that reflect modern aesthetics and withstand the region's climate.

01/05/2026 Logistics Industry Insights
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Thailand Seeks Indian Tourists Via Air Bubbles to Boost Tourism

Thailand Seeks Indian Tourists Via Air Bubbles to Boost Tourism

The Tourism Authority of Thailand (TAT) has established an 'Air Travel Bubble' agreement with India, aiming to revitalize Thailand's tourism image and attract high-value Indian tourists. By implementing health certification systems, upgrading safety measures, and launching targeted marketing campaigns for high-spending consumers, TAT is actively promoting tourism recovery and creating new growth opportunities for businesses. This initiative focuses on rebuilding confidence and showcasing Thailand as a safe and attractive destination for Indian travelers seeking premium experiences.

01/05/2026 Logistics Industry Insights
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Customs Clearance Challenges Addressing Discrepancies and Errors

Customs Clearance Challenges Addressing Discrepancies and Errors

Customs declaration issues are common in foreign trade. This article details three handling methods for problems like weight discrepancies and incorrect information during customs declaration: cancel and re-declare, dealing with the Anti-Smuggling Department, and modifying the declaration. It explains the definitions, differences, costs, and time involved for each. The article emphasizes the seriousness of customs penalties and aims to help foreign traders and freight forwarding companies better handle customs declaration anomalies, ensuring smooth customs clearance.

08/21/2025 Customs Knowledge
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Freight Forwarders Adopt New Strategies to Mitigate Risks

Freight Forwarders Adopt New Strategies to Mitigate Risks

This article shares common challenging issues and handling experience in freight forwarding, covering aspects such as order cancellation/consolidation, responsibility attribution, port operations, and re-allocation. It aims to help freight forwarding practitioners improve their business capabilities and avoid potential risks. The content provides practical insights and actionable strategies to navigate complex situations and ensure smooth operations. By learning from real-world examples, readers can enhance their problem-solving skills and minimize potential losses in their daily work.

08/21/2025 Logistics Encyclopedia
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Freight Forwarding Guide Highlights Common Pitfalls to Avoid

Freight Forwarding Guide Highlights Common Pitfalls to Avoid

Navigating freight consolidation can be tricky, but Luo Ge is here to help! This article addresses common issues encountered during the consolidation process, such as manual processing, re-allocation, pre-Chinese New Year shipments, port selection, and proof of non-shipment. We provide practical advice and solutions to help you avoid pitfalls and master freight consolidation efficiently. Learn how to streamline your shipping and make the most of consolidation services with these helpful tips and insights.

08/22/2025 Logistics Encyclopedia
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